In collaboration with agency B+C, we crafted the creative direction and visual key for the 2025 edition of Autopromotec, marking six decades of Bologna's iconic automotive fair.
The concept explores the profound simplicity of letters as the foundation of culture and communication—small yet powerful symbols capable of telling expansive stories. By emphasizing the materiality and movement of letters, each becomes not just the start of a word, but an action, a vision for the future. The theme "We’re all nature" encapsulates the fair’s commitment to ecological transition, advocating harmony between technology and the natural world.
3D, motion rendering, and sound design by Gabriele Maruotti.